This year’s ever-successful ‘Run Norwich’ marked the third year of our sponsorship of the event. This year, we wanted to do something extra special – so we did!
The event attracted thousands of people to the fine city, including spectators as well as runners. Run Norwich 2017 was bigger and better than ever, so our involvement as sponsors had to be too! Our office happens to be situated on Rose Lane, one of the toughest stretches of the entire route due to the road’s steep gradient. Recognising this, we wanted to do something that would motivate runners to keep going and overcome the formidable obstacle that is Rose Lane.
There were two key ways in which we did this – firstly, we hired a DJ to play some upbeat music that would energise runners. Secondly, we sought to interact with runners by having cameras present, recording the entire race and streaming it live to our Facebook page and the large screen in the reception of The Union Building.
We wanted runners to have something to remember the fantastic day by, and now they do! You can watch the race in its entirety by watching the video below, can you spot yourself waving at the camera?
We would like to thank DJ, John Fuller who kept spirits high with music and his lively commentary. We would also like to thank Digital Video PR who perfectly captured the event on camera and also enabled the recording to be streamed live to our Facebook Page and the reception screen in The Union Building. Most of all though, we would like to thank the runners, the supporters and the Community Sports Foundation (CSF), without whom this fantastic event simply would not be possible
