The marketing team behind East Anglia’s fastest growing accountancy firm have been announced as winners in 2 categories at this year’s Cambridgeshire Digital Awards: receiving Gold Awards for both Aston Shaw’s ‘Responsive Website’ and ‘Business Blog’.
The awards recognise marketing innovation, digital talent and progressive thinking across businesses in a variety of sectors in the Cambridge area and each category was highly competitive.
Judges Comments:
Blog Business – Aston Shaw
“This entry demonstrates excellence in communicating relevant and often complex financial matters in bite size and understandable chunks. A lesson to businesses in how to blog.”
Responsive Website – Aston Shaw
“With an increasing number of people browsing the internet exclusively on their phone or tablet, it’s vital to offer them a satisfying user experience. In an industry still finding its digital feet, it’s refreshing to see a firm of chartered accountants taking on the challenge of a slick, responsive website, and winning!”
Natasha Carr, Marketing Manager commented: “We were thrilled to even be nominated – let alone receive Gold Awards in 2 out of the 3 categories we were shortlisted for. It is refreshing to see the marketing activities of a professional service firm be recognised – particularly when many firms in this industry are not seen to be modern in their approach to marketing. We consistently aim push the boundaries and focus heavily on creating and maintaining a user friendly experience across all our marketing channels – foremost on our website and blog – which reflects the strong client focussed ethos of Aston Shaw.”
